Elizabeth K. Goede is a seasoned brand builder and marketing expert with over 25 years of experience stewarding money-making brands across several industries. As the founder of Ratliff Consulting and a long-time entrepreneur, she has helped raise millions of dollars for her own and others' ventures. In 2012, Elizabeth was an early adopter in the AI space, co-founding a wine startup that utilized AI to help consumers match their taste to their perfect wine.

Through her creation of the SPARK AI Lab, a division of Ratliff Consulting, Elizabeth stays at the forefront of using technology to elevate brand strategies and grow companies. She regularly speaks, provides training, and implements AI strategies to promote the use and value AI can provide in any industry.

In addition, Elizabeth is passionate about empowering business owners and entrepreneurs to build legacy businesses through her communities and programs, including SPARK StartHer Podcast, SPARK Club, and SPARK Up, where she provides support, implementation, and encouragement to grow into visionary CEOs leading high-value companies.

Her clients break barriers, establish prosperous ventures, and leave a lasting impact across the dynamic business landscape.