Special Offer $997 for three days!

EARLY BIRD REGISTRATION CLOSES IN

3-DAY IN PERSON AI RETREAT

HARNESS THE POWER OF AI:

MORE TIME, MORE MONEY, MORE FREEDOM

JOIN US IN "BEER CITY USA" GRAND RAPIDS, MI

SEPTEMBER 28th - 30th 2023

Are you tired of feeling stuck in your business? Want to speed things up but don’t know how?

Join us for an amazing 3-day retreat where we’ll show you how to use AI to make your business soar to new heights!

Why Did We Create This Retreat?

In February, Elizabeth, the visionary behind Ratliff Consulting and the SPARK AI Lab Dream It/ Build It retreat, took part in the Gen AI conference in San Francisco. Two glaring issues stood out. First, the lack of diversity in AI tool usage—there's a pressing need for more representation across gender, ethnicity, and age groups. Second, a widespread knowledge gap exists on how to truly leverage these powerful AI tools to boost business performance and profitability.

That's why our mission is more crucial than ever. We're here to champion diversity in AI, to educate you on its transformative power, when used the RIGHT way and to seamlessly integrate AI into your business operations.

The end game? Freeing up your time to focus on what really matters—strategic planning, in-depth research, thorough assessments, and of course, quality moments with family and friends. Because life's too short to be bogged down by inefficiencies.

Come Learn How To Use AI Like a Pro

Join Elizabeth and a room of AI Experts as they educate you on the strategy and the implementation that will have you using AI like a professional.

What You'll Learn…

What Is AI?

Imagine a helper that doesn't get tired, works super-fast, and always gets things right. That's AI, and we'll show you what it's all about!

What Can AI Do?

Ever wonder what a super-helper can do for you? We’ll show you all the cool tricks AI can perform to make your business better.

What If I Am Already Using AI?

Already using ChatGPT? Have a treasure trove of prompts saved? This retreat will take you to the next level of leveraging AI to its fullest potential. We will teach you how to ask the right questions to get the best answers. And how to do that more than just chat models.

"A 3-DAY JOURNEY TO SUCCESS"

Your Who is this for?

Designed specifically for business owners, entrepreneurs and marketers, this immersive retreat offers a full AI methodology that will revolutionize the way you approach your product, service, or company

We know you're thinking "I'm already exhausted from my daily responsibilities and don't have the energy for a three-day retreat." BUT!! We want you to know Taking part in the SPARK AI Lab Retreat will infuse new energy into your life as you immerse yourself in a supportive and inspiring environment, surrounded by like-minded individuals who share your passion, helping you rejuvenate and fuel your drive to bring your ideas to life.

  • Unleash your creativity.

    Engage in interactive workshops to develop innovative ideas.

  • Master the power of AI to revolutionize your business strategy.

    Learn from industry experts in AI through intensive masterclasses.

  • Gain clarity and confidence in your path to success.

    Set clear goals and create an actionable plan to achieve them.

THIS IS FOR YOU IF...

You have a CURIOSITY ABOUT AI but don't know where to start.

LOOKING TO LEVEL UP YOUR understanding of AI technology.

Lack TIME and action steps to ELEVATE YOUR BUSINESS.

Unlike other AI conferences, workshops or programs, our SPARK AI Lab retreat offers a unique combination of learning and hands-on experience. We provide a full immersion into the world of AI, teaching you everything you need to know.

The 5 Super Powers of a Great Business

Gain Knowledge:

Research & Trends

Know what people like and what they want more of. Learn how to spot things you might be missing so you can sell more!

Be The

Star:

Branding

Ever wanted to be as famous as a movie star? Make a super-cool name, logo, and slogan for your business that people will love and remember!

Talk to the Heart:

Message Campaign

We’ll teach you how to say the right things to make people listen, love your business, and want to be part of your world.

Make It Easy-Peasy:

Operations

Running a business can be tough, but we’ll show you how to make things happen like magic so you can relax and watch your business grow.

Be The Deal-Maker:

Sales & Promotion

Learn how to talk about your business so well that people will not only listen but will want to buy what you’re selling!

Why Choose This Retreat?

Make Friends:

Meet other people just like you, who want to make their business amazing.

Expert Guidance & Tools:

Learn from expert leaders who knows all the tricks!
And be on the cutting edge by gaining access to the easy button.

Have Fun:

Who said business has to be boring? Get ready for 3 days of learning and laughs!

RETREAT OVERVIEW

Artificial intelligence (AI) is transforming how brands connect with customers and drive growth. In this jam-packed, 3-day retreat, we will take you fromlearning AI to Leveraging AI. Key topics we will cover:

DAY 1:

8:00 am - "AI Idea Speed Dating" Breakfast

9:00 am - Keynote: Demystifying AI

10:00 am - Workshop: Identifying your best idea

11: 00 am - Lunch Break

12:00 pm - Keynote: Branding in the Age of Artificial Intelligence

1:00 pm - Presentation: AI assistants & your optimized idea

2:30 pm - Keynote: Discernment: Seeing, Judging, and Implementing Amidst the Rise of AI

3:30 pm - Workshop: Design thinking workshop

5:00 pm - Cocktail Hour (VIP)

DAY 2:

9:00 am - Fireside Chat: Recap of Day 1 and call out highlights

9:30 am - Workshop: Rapid prototyping with Firefly

10:30 am - Presentation: AI Brand Systems & Consistency

11:00 am - Workshop: Product validation

12:00 pm - Lunch Break

1:00 pm - Workshop: Building your launch materials

3:00 pm - Keynote: AI Powered Micro-Course Creation

5:00 pm - Blind wine tasting (VIP)

DAY 3:

9:00 am - Fireside Chat: Recap of Day 2 and call out highlights

9:30 am - Presentation: Using AI to Measure and Analyze

10:00 am - Workshop: Review, Test & Validate Your Idea

11:00 am - Keynote: Unblocking Your Potential - Your Path to Sales Success

12:00 pm - Lunch Break

1:00 pm - Workshop: Crafting An Elevator Pitch In AI (with peer feedback)

2:30 pm - Presentation: Automating with AI

3:00 pm - Workshop: AI Implementation

4:30 pm - Closing Remarks Q&A

5:00 pm - Celebration

5:30 pm - Dinner (VIP)

Lab Cost: Only $2,500

$997 LIMITED TIME

DON'T MISS OUT

SPEAKERS

Speakers are still being confirmed. Check back often for the latest updates.

Watch this short video to see the power of a productive team in action!

Key Note

Brandi Huyser, Vice President, Integrated Health and Wellness Platforms | Amway

During her twenty-six years at Amway, Brandi Huyser has developed a rare combination of skills through her experience in marketing, sales, and finance at both the global and market levels. Combining her entrepreneurial mindset and highly energetic spirit has enabled her to become a champion of new initiatives and a catalyst for change that generates breakthrough ideas.

Brandi helped oversee the XS Energy brand acquisition, advancing Amway's strategy of connecting with young entrepreneurs. Today, as Vice President, Integrated Health and Wellness Platforms, Brandi is responsible for a critical element of Amway's long-term growth strategy – scaling and execution of Healthy Weight, Healthy Aging, Healthy Beauty, and Fitness platforms to support Amway business owners.

Brandi is a champion of service. She is a J-Board member at Van Andel Institute, a member of Eli Broad College of Business Alumni of MSU and has served as Chairman and Co-Chair of the Board of Directors of Ele's Place Grand Rapids.

She earned a bachelor’s degree in finance from Michigan State University. Brandi and her husband Jason celebrate entrepreneurial spirit by running their own businesses together. They have two children.

Key Note

Kelley Tenny, Founder Teach Your Brilliance

Kelley Tenny is a lifelong learner, educator and curriculum expert, and course strategist. Kelley has been teaching for over 20 years, empowering others through education. Her desire to empower even more led to the start of Kelley's company, Teach Your Brilliance™. She offers curriculum creation and course strategy services to creators, influencers and experts who are looking to turn their wisdom into wealth. Her newest love is teaching entrepreneurs about harnessing the power of AI.

Kelley's expertise extends beyond traditional teaching methods, as she has a passion for educating entrepreneurs on how to harness the power of AI to optimize their businesses. Through her AI-focused teachings, Kelley provides entrepreneurs with the tools they need to stay ahead of the curve in the ever-changing digital landscape, allowing them to effectively leverage the power of AI to drive growth, increase revenue, and achieve unparalleled success.

Kelley is the founder of the Women Who AI Summit, the first AI summit focused on female leaders in the AI industry.

Key Note

Jeremy Alexis, Vice Provost and Professor of Design | ID Graduate School, Illinois Institute of Design

Jeremy Alexis is an Associate Professor of Design and a Vice Provost at the Illinois Institute of Technology (Illinois Tech). At the IIT Institute of Design (ID), he teaches Analysis and Synthesis in Design (a foundation design process class) and Innovation Methods (a survey class on advanced innovation methods). As Vice Provost, Jeremy leads innovation and growth initiatives for the university. He has also developed professional training programs on innovation and design at organizations including Northwestern Mutual, the VHA, United Airlines, FedEx, Nestle/Purina, Ford, The Kresge Foundation, and Memorial Sloan Kettering Cancer Center.

Before joining the university Jeremy worked as an innovation strategist at Doblin (now part of Deloitte) and Gravity Tank (now part of Salesforce).

Jeremy is very familiar with the Grand Rapids area, working on projects with Steelcase, running a two-year cohort Master’s Degree program, and consulting with Amway and Progressive AE.


Key Note

Wendy Paquette, CEO | HWI, Holographic World Initiative

Wendy Paquette is the personal advisor and confidant to the world’s most prolific creators.

She helps them remove the mental programs holding them back so they can actualize their deepest desires. She does this using a technique she pioneered and refined over the last 10 years called multi-dimensional timeline shifting.

As a result, her clients are able to access Self-Actualization and their peace paradigm with extreme clarity, achieving limitless visionary successes in life and business. These same techniques have led to business contracts over 100m dollars to date.


Wendy does her best work while in the bath and has been known to attend calls from there and has serious opinions on the best writing instruments to use.

Hunter Ratliff

Felianny Santos

Host

Elizabeth K Goede, Founder & President Ratliff Consulting

Elizabeth K. Goede is the Founder and President of Ratliff Consulting, an agency dedicated to empowering and building legacy-based businesses. With nearly 30 years of experience in advertising, branding, marketing, and operations, Elizabeth has earned a reputation as a transformative leader.

She is an expert on leveraging AI to drive business growth through transformative productivity gains.

With a decade of experience working with and implementing AI solutions, Elizabeth helps companies streamline operations beyond just marketing - including rapid content & ideation creation, automated social media, and optimized workflows. An inspirational keynote speaker, Elizabeth educates audiences on AI's time- and money-saving potential for enterprises. Her interactive workshops and hands-on approach equip leaders with actionable strategies to implement AI and accelerate growth.

Elizabeth is passionate about AI-powered productivity and process optimization. When not speaking or deploying AI for clients, Elizabeth dedicates time to volunteering and supporting non-profits, cooking, traveling, and out on the water sailing.

TRAVEL TO GRAND RAPIDS

LOCATION

Grand Rapids is the second largest city in Michigan. Conveniently located between Chicago and Detroit.

Flying? Use the airport code GRR.


The retreat will take place at:

University Club of Grand Rapids

111 Lyon NW, Suite 1025

Grand Rapids, MI 49503

Centrally located in downtown Grand Rapids at the intersection of Lyon Street and Ottawa Avenue. 10th floor of the Fifth Third Center.

Parking will be validated for those that park here:

Vandenberg Center

250 Monroe Ave NW

Grand Rapids, MI 49503

ACCOMMODATIONS

A room block has been reserved with a discounted rate for Retreat attendees at the Embassy Suites by Hilton.

This Block is reserved until rooms run out or the expiration date of September 19th.

Use this link for the special rate.

This hotel is a 15 minute walk or the downtown dash runs every 15 minutes and pick up right in front of the hotel and drops off 3 minutes from the University Club.

ACTIVITIES

Grand Rapids is the second largest city in Michigan and has a strong history of supporting the arts and is home to two original calder pieces that are on public display.

During the retreat there will be art everywhere in downtown Grand Rapids. Make sure to come early or stay an extra day to enjoy it!

Artprize, the largest public juried international art awards competition that is completely free to attend.

Three large-scale international art installations will also be on display:

Evanescent by Atelier Sisu
Optik (byThe Urban Congain collaboration with Serge Maheu, produced by Init and tour produced by Creos)
Lovebirds by Atelier Sisu


FEATURED GUEST

Jane Smith, Consultant

Jane Smith is the Global Project Manager for Big Tech Worldwide. She's managed teams ranging from 3 to 300 and will share her organizational strategies for almost any project.

What People are Saying...

"I didn't know much about AI before working with Elizabeth. She effectively demystified key technologies and use cases, while the hands-on brand creation exercises were fun and engaging. I now have my idea I only dreamed of out in the market!"

-Megan

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